Celebrity Culture and the Entertainment Industry in Asia

Use of Celebrity and its Influence on Society, Culture and Communication

By Vivienne Leung, Kimmy Cheng, and Tommy Tse

Celebrity Culture and the Entertainment Industry in Asia

By Vivienne Leung, Kimmy Cheng, and Tommy Tse

Distributed for Intellect Ltd

200 pages | 50 halftones | 7 x 9
Paper $30.00 ISBN: 9781783208074 Published August 2017

Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media.
 
Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural, and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui, and Francis Mak provide insider accounts of celebrity formation, management, and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.
 

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