Science on the Air
Popularizers and Personalities on Radio and Early Television
Marcel Chotkowski LaFollette transports readers to the early days of radio, when the new medium allowed innovative and optimistic scientists the opportunity to broadcast serious and dignified presentations over the airwaves. But the exponential growth of listenership in the 1920s, from thousands to millions, and the networks’ recognition that each listener represented a potential consumer, turned science on the radio into an opportunity to entertain, not just educate.
Science on the Air chronicles the efforts of science popularizers, from 1923 until the mid-1950s, as they negotiated topic, content, and tone in order to gain precious time on the air. Offering a new perspective on the collision between science’s idealistic and elitist view of public communication and the unbending economics of broadcasting, LaFollette rewrites the history of the public reception of science in the twentieth century and the role that scientists and their institutions have played in both encouraging and inhibiting popularization. By looking at the broadcasting of the past, Science on the Air raises issues of concern to all those who seek to cultivate a scientifically literate society today.
Chapter 1 Tuxedos and Microphones
Chapter 2 The Radio Nature League
Chapter 3 Syndicating Science
Chapter 4 Cooperative Ventures
Chapter 5 Shifting Ground
Chapter 6 A Twist of the Dial
Chapter 7 Facts and Fictionalizations
Chapter 8 Adventuring with Scientists
Chapter 9 Broadcasting the Voice of the Atom
Chapter 10 Illusions of Actuality
Epilogue Entertaining Lessons