The Sounds of Capitalism
Advertising, Music, and the Conquest of Culture
Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
“Today, in a business where everyone knows everything, Timothy Taylor has written a scrupulously researched, thoroughly enjoyable history of the wild world of advertising music. The Sounds of Capitalism is the engrossing story of how the musical face of America’s economy has evolved through the generations; told in the words of those who were there. This is a landmark book."
American Culture Association: John G. Cawelti Book Award