Cloth $86.00 ISBN: 9780226100326 Published September 2006
Paper $32.00 ISBN: 9780226100333 Published September 2006
E-book $7.00 to $30.00 About E-books ISBN: 9780226100296 Published September 2008

Never Saw It Coming

Cultural Challenges to Envisioning the Worst

Karen A. Cerulo

Never Saw It Coming
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Karen A. Cerulo

336 pages | 4 halftones, 8 line drawings, 4 tables | 6 x 9 | © 2006
Cloth $86.00 ISBN: 9780226100326 Published September 2006
Paper $32.00 ISBN: 9780226100333 Published September 2006
E-book $7.00 to $30.00 About E-books ISBN: 9780226100296 Published September 2008

People—especially Americans—are by and large optimists. They're much better at imagining best-case scenarios (I could win the lottery!) than worst-case scenarios (A hurricane could destroy my neighborhood!). This is true not just of their approach to imagining the future, but of their memories as well: people are better able to describe the best moments of their lives than they are the worst.

Though there are psychological reasons for this phenomenon, Karen A.Cerulo, in Never Saw It Coming, considers instead the role of society in fostering this attitude. What kinds of communities develop this pattern of thought, which do not, and what does that say about human ability to evaluate possible outcomes of decisions and events?

Cerulo takes readers to diverse realms of experience, including intimate family relationships, key transitions in our lives, the places we work and play, and the boardrooms of organizations and bureaucracies. Using interviews, surveys, artistic and fictional accounts, media reports, historical data, and official records, she illuminates one of the most common, yet least studied, of human traits—a blatant disregard for worst-case scenarios. Never Saw It Coming, therefore, will be crucial to anyone who wants to understand human attempts to picture or plan the future.

“In Never Saw It Coming, Karen Cerulo argues that in American society there is a ‘positive symmetry,’ a tendency to focus on and exaggerate the best, the winner, the most optimistic outcome and outlook. Thus, the conceptions of the worst are underdeveloped and elided. Naturally, as she masterfully outlines, there are dramatic consequences to this characterological inability to imagine and prepare for the worst, as the failure to heed memos leading up to both the 9/11 and NASA Challenger disasters, for instance, so painfully reminded us.”--Robin Wagner-Pacifici, Swarthmore College

 

“Katrina, 9/11, and the War in Iraq—all demonstrate the costliness of failing to anticipate worst-case scenarios. Never Saw It Coming explains why it is so hard to do so: adaptive behavior hard-wired into human cognition is complemented and reinforced by cultural practices, which are in turn institutionalized in the rules and structures of formal organizations. But Karen Cerulo doesn’t just diagnose the problem; she uses case studies of settings in which people effectively anticipate and deal with potential disaster to describe structural solutions to the chronic dilemmas she describes so well. Never Saw It Coming is a powerful contribution to the emerging fields of cognitive and moral sociology.”--Paul DiMaggio, Princeton University

 

Paul DiMaggio

“Katrina, 9/11, and the War in Iraq—all demonstrate the costliness of failing to anticipate worst-case scenarios. Never Saw It Coming explains why it is so hard to do so: adaptive behavior hard-wired into human cognition is complemented and reinforced by cultural practices, which are in turn institutionalized in the rules and structures of formal organizations. But Karen Cerulo doesn’t just diagnose the problem; she uses case studies of settings in which people effectively anticipate and deal with potential disaster to describe structural solutions to the chronic dilemmas she describes so well. Never Saw It Coming is a powerful contribution to the emerging fields of cognitive and moral sociology.”--Paul DiMaggio, Princeton University

 

Robin Wagner-Pacifici

“In Never Saw It Coming, Karen Cerulo argues that in American society there is a ‘positive symmetry,’ a tendency to focus on and exaggerate the best, the winner, the most optimistic outcome and outlook. Thus, the conceptions of the worst are underdeveloped and elided. Naturally, as she masterfully outlines, there are dramatic consequences to this characterological inability to imagine and prepare for the worst, as the failure to heed memos leading up to both the 9/11 and NASA Challenger disasters, for instance, so painfully reminded us.”--Robin Wagner-Pacifici, Swarthmore College

 

John Gravois | Slate
"Everybody respects a good attitude, but no amount of magical thinking will make the universe obey our wishes. . . . We're addicted to positive thinking, Oprah. And The Secret has sent the whole world on a bender. You and maybe you alone, can rein it in. . . . Why not invite Cerulo on your show? What's the worse that could happen?"
Robert Zussman | Contemporary Sociology
"Never Saw It Coming is a work of disciplined imagination at its best. Lucid and persuasive, written with charm and humor, it is a model of how to think about the relationships among culture, cognition, and social structure."
Karl E. Weick | American Journal of Sociology
"A welcome addition. . . . The reader comes away from this book with a new appreciation of the need for mindful attention, resilient action, and skills of improvisation. With these three resources as part of an action repertoire, we will go a long way toward acknowledging and preparing for worst-case scenarios."
Contents
Acknowledgments
Chapter One    What’s the Worst That Could Happen?
Chapter Two    The Breadth and Scope of Positive Asymmetry
Chapter Three  Practicing Positive Asymmetry
Chapter Four    Positive Asymmetry and the Subjective Side of Scientific Measurement
Chapter Five    Being Labeled the Worst—Real in Its Consequences?
Chapter Six      Exceptions to the Rule
Chapter Seven  Emancipating Structures and Cognitive Styles
Chapter Eight   Can Symmetrical Vision Be Achieved?
Notes
References
For more information, or to order this book, please visit http://www.press.uchicago.edu
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