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Genentech

The Beginnings of Biotech

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading, at that point the largest gain in stock market history. Coming at a time of economic recession and declining technological competitiveness in the United States, the event provoked banner headlines and ignited a period of speculative frenzy over biotechnology as a revolutionary means for creating new and better kinds of pharmaceuticals, untold profit, and a possible solution to national economic malaise.
 
Drawing from an unparalleled collection of interviews with early biotech players, Sally Smith Hughes offers the first book-length history of this pioneering company, depicting Genentech’s improbable creation, precarious youth, and ascent to immense prosperity. Hughes provides intimate portraits of the people significant to Genentech’s science and business, including cofounders Herbert Boyer and Robert Swanson, and in doing so sheds new light on how personality affects the growth of science. By placing Genentech’s founders, followers, opponents, victims, and beneficiaries in context, Hughes also demonstrates how science interacts with commercial and legal interests and university research, and with government regulation, venture capital, and commercial profits.
 
Integrating the scientific, the corporate, the contextual, and the personal, Genentech tells the story of biotechnology as it is not often told, as a risky and improbable entrepreneurial venture that had to overcome a number of powerful forces working against it.  

An audiobook version is available.


232 pages | 19 halftones | 6 x 9 | © 2011

Synthesis

Biological Sciences: Biochemistry

Economics and Business: Business--Business Economics and Management Studies

History: History of Technology

History of Science

Reviews

“Hughes has crafted an engaging historical account of Genentech from its beginnings as a small laboratory at the University of California, San Francisco to the 2009 merger with Roche for 47 billion dollars. . . . [Her] account will appeal to a broad audience and is a must read for scholars interested in the history of biotechnology. Highly recommended.”

J. A. Hewlett | Choice

“[A]n important addition to the history of biotech.”

Phillip A. Sharp, Massachusetts Institute of Technology | Nature Medicine

“Over the past 20 years Sally Smith Hughes has done a great service to science studies by conducting in-depth oral-history interviews with prominent scientists, venture capitalists, corporate leaders, and attorneys in the history and business of early biotechnology. She drew on her unprecedented access to corporate records and a large number of actors and their oral histories to write Genentech, the first comprehensive account of the creation and early development of the Genentech Corporation.”

Doogab Yi | Chemical Heritage Magazine

“The author skillfully reveals the practical, day-to-day, hands-on roles played by venture capitalists focused on fiscal gain and scientists focused on scientific breakthroughs. . . . [A] fascinating read.”

Valerie McGurk | Nursing Standard

“[A]n eminently readable (and, for classes, eminently assignable) story . . . . Smith Hughes is one of the foremost oral historians of science today, and Genentech is filled with illuminating interview snippets woven artfully into a narrative that both engages and (somewhat surreptitiously) analyzes. . . . [F]or a case study that lays out in lively detail the ambiguities and exuberances of high-tech entrepreneurship, Smith Hughes’s Genentech surely ranks among the very best.”

Cyrus C. M. Mody, Rice University | Bulletin of the History of Medicine

“[A] fascinating book, vividly recount[ing] the blood, sweat, and tears of the early days of ‘genetic engineers’ working at the bench, designing new biomolecules, and capitalizing their promises on Wall Street.”

Social History of Medicine

Genentech: The Beginnings of Biotech paints a wonderfully detailed picture of an important beginning in the history of biotechnology.”

Nathan Crowe, Arizona State University | Journal of the History of Biology

“Hughes’s Genentech makes an invaluable international contribution to understanding how a period just short of a decade redefined ‘business as usual’ for biologists.”

Lisa Onaga, Nanyang Technological University | Technology and Culture

"Sally Smith Hughes skillfully describes the improbable creation, difficult adolescence, immense prosperity, and eventual foundering of Genentech, the first biotech behemoth. It’s a great tale, with a cast of fabulous characters and surprising episodes, ranging from Palo Alto to Wall Street. This is an outstanding book that should appeal to Nobel laureates as well as hedge-fund barons and ordinary citizens.”

Daniel S. Greenberg, author of Science for Sale and Tech Transfer

“Drawing extensively on oral histories, Hughes reveals the day-to-day hands-on roles of both the venture capitalists and the scientists, their eyes fixed at once on scientific triumphs and corporate riches, who brought Genentech to life. Hughes vividly recounts the tough-minded deals, buccaneering strategies, laboratory struggles, and relentless patent arrangements that not only made for Genentech’s success but that pioneered the new biotechnology industry’s operational model.”

Daniel Kevles, Yale University

“Sally Smith Hughes’s book on the formative years of Genentech helps fill a gaping hole in the history of biotechnology, as it grew out of the recombinant DNA technology in the 1970s and 1980s. This book covers the quake from its epicenter. It draws on two decades of research, thousands of conversations, hundreds of documents, and dozens of oral history interviews. This zippy read will be welcomed by those who care about the San Francisco Bay area, biotechnology, the history of molecular biology, and high-tech economic development. Genentech has long had its legends, statues, buildings, and view of Candlestick Park; now it has a book about its beginnings.”

Robert Cook-Deegan, Duke University

“My first job out of my postdoc was at Genentech in early 1981. At the time, I had no idea that all those guys in suits were doing something that had never been done before. But I did know the science was amazing—and Bob Swanson was the clear leader in creating an environment that supported that science. Sally Smith Hughes has brought to life the details of what the key players were up to—they weren’t playing it safe, and they created a catalytic environment that generated a whole new industry.”

Cynthia Robbins-Roth, author of From Alchemy to IPO

Table of Contents

Prologue
Acknowledgments
1/        Inventing Recombinant DNA Technology
            Two Scientists on Converging Paths
            The Collaboration
            Patenting and Politics
            Steps toward Commercialization
2 /        Creating Genentech
            Bob Swanson
            Founding Genentech
            Legal and Political Obstacles
            A Full Business Plan
3 /        Proving the Technology
            A Portentous Experiment
            Switching Targets
            Negotiating Research Agreements
            Making Somatostatin
            Wider Issues   
4 /        Human Insulin: Genentech Makes its Mark
            Seeking Corporate Contracts
            Procuring a Facility and Staff
            Genentech’s Human Insulin Project
            The Eli Lilly Contract
            Publicity and Expansion           
5 /        Human Growth Hormone: Shaping a Commercial Future
            Competing for Human Growth Hormone
            Moving toward Corporate Integration
            Scaling Up Insulin and Growth Hormone
            Corporate Expansion
            An Emerging Culture    
6 /        Wall Street Debut
            Biomania
            Exit Strategies
            Interferon: The New Wonder Drug?
            Run-up to an Initial Public Offering
            Legal Impediments       
            The IPO          
Epilogue
Notes
Bibliography
Oral History Bibliography
Index

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