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Wine Drinking Culture in France

A National Myth or a Modern Passion?

Wine drinking culture has traditionally been a source of pride for the French. In fact, to many it is an essential part of what it means to be French. In Wine Drinking Culture in France, Marion Demossier examines wine consumption in France since the 1970s, arguing that it cannot be separated from the wider cultural context in which it takes place but also revealing how recent social, economic, and political forces have transformed wine’s role in constructing France’s national identity.

236 pages | 11 graphs, 1 map | 5 1/2 x 8 1/2

French and Francophone Studies

Culture Studies

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Table of Contents

Series Editors’ Preface
Map of French vineyards
Introduction: Wine Drinking Culture: A Myth or a Reality in Decline?

Chapter One:  Drink, Consumption and Identity
Chapter Two:  Changes to a National Wine Drinking Culture
Chapter Three:  A New Wine Drinking Culture?
Chapter Four:  Contemporary Discourses and Representations
Chapter Five:  Ethnographies and Contexts
Chapter Six:  Passion for Wine and Life-Stories
Chapter Seven:  Between Self-Reflexivity, ’Distinction’ and Social Connectedness
Chapter Eight:  Globalization, Nation and the Region: The New Wine Drinking Culture


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