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Distributed for University of British Columbia Press


In 1968, Canadians dared to take a chance on a new kind of politician. Pierre Trudeau became the leader of the Liberal Party in April and two months later won the federal election. His meteoric rise to power was driven by Trudeaumania, an explosive mix of passion and fear fueled by media hype and nationalist ambition. This book traces what happened when the fabled spirit of the sixties met the excitement of the Centennial and Expo 67. Canadians wanted to modernize their nation, differentiate it from the US, and defuse Quebec separatism. Far from being a sixties crazy moment, Trudeaumania was a passionate quest for a new Canada that would define the values of Canadians for decades to come.

424 pages

Table of Contents

Prelude: Kiss Power!

Introduction: Sex and the Body Politic

1 The Sixties, Modified

2 Constructing the Peaceable Kingdom: Nationalism and Canadian Identity

3 Celebrating the Simunation: The Centennial and Expo 67

4 “A Liberal to Watch”: Pre-Mania Pierre

5 Coy Wonder: How to Win a Leadership Race without Even Running

6 Pop Goes the Image: A Mod Candidate for a Mod Canada

7 Reel to Real I: The Liberal Leadership Campaign

8 The Just Society, Participatory Democracy, and Other Platformities

9 Reel to Real II: The Federal Election Campaign

10 Split Electorate: The Political Work of Mod

Conclusion: After the Love-In – The Lingering Effects of Peak Nationalism



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