Introduction
PART I The Elements of the Formula: Super Brand Trudeau
1. Real Change™
2. The Click-Bait Prime Minister
3. Party of the People?
4. The Best Policy That Money Can Buy
5. The Radical Centre
PART II The Outcome of the Formula: The Elite Pay-off
6. New Masters of the Universe
7. The Corporate Welfare Bums
8. Innovation Mania
9. How Justin Learned to Stop Worrying and Love the Alberta Carbon Bomb
10. The Rise of the Reconciliation Industry
11. Sunni Ways
12. #WelcomeToCanada
PART III The Undoing of the Formula: The Pseudo-Centre Cannot Hold
13. The Populism Wars
14. A Green New Deal of the North
Conclusion
Acknowledgements
Notes
Index