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Distributed for Eburon Academic Publishers

Transforming Publishing for Industry Using Digital Strategies

The Internet and digital technology have transformed the publishing industry, making speed a requirement in production and service. Paul Evans here explores how publishing must develop to meet these new demands of the digital age and proposes ways that the industry can fully utilize the Internet to better serve customers. This volume is a valuable resource for publishers and for anyone with an interest in businesses using digital technology.

252 pages | 6 x 9 | © 2003

Language and Linguistics: General Language and Linguistics


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Table of Contents

Summary
1. Introduction of research purpose
2. Problem definition, hypothesis and objective of developing a new business model
3. Researching the dynamics in an industry facing radical change
4. Strategic analysis and specific strategic intent/ strategic background
5. General strategic background
6. Strategies for publishers
7. Grounded theorizing
8. Learning from innovation, knowledge management and networks in order to develop the new business model and then explore it
9. Envisioning the future
10. First lessons from case studies in digital strategies (with further justification of action research methodology)
11. Reviewing perspectives among some of the industry’s key players embarking on digital publishing
12. Testing the vision
13. Amending and developing the model to integrate findings
14. Review of strategic learning and final conclusions/recommendations
15. Appendices
16. Bibliography

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