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Distributed for Leiden University Press

Staging China

The Politics of Mass Spectacle

The People’s Republic of China began the 21st century with a new-and-improved public relations approach that was meant to counter anxieties about China’s role in the world while simultaneously showcasing its leadership’s policies to a domestic audience. Crucial to this communication strategy have been networked spectacles: elaborate mass events, designed to reconfigure organizations, ideas, and relations between people. In Staging China, Florian Schneider analyzes large-scale projects like the Beijing Olympics and the Shanghai Expo to show how such spectacles became part of the ruling party’s governance toolkit under Hu Jintao’s leadershi, and how their legacy informs politics and political communication in China to this day.

266 pages | 31 color plates, 2 halftones, 4 line drawings | 6 1/4 x 9 1/4

Political Science: Comparative Politics, Political Behavior and Public Opinion

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“This is a timely, original, and relevant work with fine-grained yet essential nuances [on the] emerging, complicated repertoire used by the Communist Party of China to govern the world’s largest authoritarian regime. The author advances a theoretical frame for depicting the networked interactions and communications within the Communist Chinese state and its people.”

Jun Liu, University of Copenhagen

Table of Contents

Note on Conventions
List of Abbreviations
1. Introduction: Making Sense of China’s Spectacles
2. Arriving on the World Stage
3. The Governance of China’s Networked Spectacles
4. Staging China’s Revival
5. Designing Chinese Nationalism
6. The Making of a Harmonious Utopia
7. Contested Nation Branding
8. Fractured Discourses, Idiosyncratic Interactions
9. Conclusion: The Legacy of China’s Mass Media Events
List of References
Figure Captions

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