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Retail Apocalypse

A compendium of lessons rescued from the bonfire of retail culture.

As shopping shifts online and the economic shocks associated with the coronavirus pandemic push bankruptcies to unprecedented levels, retail is facing its own version of the end of days. The arsenal of commercial techniques that retail has developed can no longer function as usual. As a result, the entangled worlds of architecture, fashion, business, and art appear to us in a new light, testifying to a culture that is going extinct. At the same time, retail’s techniques of attraction and distraction have become visible in a new way. Stripped of their use-value, they reveal themselves as techniques of pure display. Retail Apocalypse presents a compendium of case studies, interventions, and object lessons rescued from the bonfire of retail culture, ranging from Friedrich Kiesler’s display windows to Gae Aulenti’s Fiat showrooms; from J. G. Ballard’s dystopian fantasies to TELFAR’s critical utopias; and from Rem Koolhaas to Herzog & de Meuron.
 

616 pages | 1091 halftones | 8 1/2 x 11

Architecture: Architecture--Criticism

Sociology: Social Change, Social Movements, Political Sociology


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Table of Contents

Introduction
Fredi Fischli, Niels Olsen, and Adam Jasper
16

GR10K
Variable Blackout Incursion
38

Deprogramming
Conversation with Joshua Brinksman of GR10K
42

Saša J. Mächtig
Kiosk K67
46

RareBooksParis at Kiosk K67
50

Herbert Bayer
Entwurf für einen Zigarettenpavillon
56

Kateřina Frejlachová, et al.
Steel Cities
The Architecture of Logistics in Central and Eastern Europe
58

Claire Fontaine
Evil / Good
68

Non-essential Shopping and the Revolt against Objectification
Conversation with Claire Fontaine
70

SITE
BEST Products Company, Inc.
Series of Retail Stores
74

Retail as Subject Matter for Art
Conversation with James Wines of SITE
75

Gerrit Rietveld
Zaudy Store
86

Félix Vallotton
Le Bon Marché
90

Émile Zola
Au Bonheur des Dames
94

Studio Anne Holtrop
Artisanal Casts for Maison Margiela
A/W 18 Artisanal Show
98

Walls for Maison Margiela
Conversation with Anne Holtrop
100

Maison Margiela
A / W 18 Artisanal Show
106

Retail Tales from Zurich
Daniel Weiss
gta Archives
112

Ubald Klug
Boutique Box
Sox Box
148

Marcus Diener
Haus Sodeck
158

Diener & Diener Architekten
Ferrari / Niki Hasler AG
164

Vetements
Switzerland-print Silk Scarf
170

Claude Parent
Hypermarché GEM
172

JG Ballard
Kingdom Come
186

Natasha Stagg
Surveys
188

The Shopping Center
Dyads of an Everyday Retail Type
Janina Gosseye and Tom Avermaete
190

Dan Bell
Dead Mall Series
220

Seth Price
Folklore U.S.
226

Harun Farocki
The Creators of Shopping Worlds
234

Christ & Gantenbein
Lindt Home of Chocolate
238

Jiakun Architects
West Village
242

6a architects
Paul Smith
250

OFFICE Kersten Geers
David Van Severen
Paco Rabanne
254

Smiljan Radić
Alexander McQueen Project
8 Minutes … Céline Pavilion
258

Premature Ruins
Conversation with Smiljan Radić
260

Dominique Gonzalez-Foerster and Poste 9
From Avenue George V to 542 W 22nd St back to Via Borgognona
270

Landscapes for Balenciaga
Conversation with Dominique Gonzalez-Foerster
272

Johnston Marklee
Artek Trade Fair Stand
280

The Death of Haute Couture?
Conversation with Mark Lee
282

Adolf Loos
Schmuckfederngeschäft
Sigmund Steiner
Schneidersalon Kniže
288

Heimo Zobernig
Display for Dziuba Jewels
292

Le Corbusier
Bat’a
296

Franco Albini and Franca Helg
Pellicceria Zanini
La Rinascente
Negozio Olivetti
300

Carlo Scarpa
Olivetti Showroom
312

Hans Hollein
Kerzengeschäft Marius Retti
Boutique CM
Juweliergeschäft Schullin I and II
Ludwig Beck at the Trump Tower
316

Gae Aulenti
Fiat Showroom
332

Pierre Paulin
Rond Point Harmonic
342

Michael Graves
Sunar Furniture Showroom
346

Shiro Kuramata
Issey Miyake
Esprit
Yoshiki Hishinuma
350

Ettore Sottsass
Esprit Showrooms
364

R & R Studios
The Living Room
370

Smolenicky & Partner Architektur
Coiffeur Zelo
378

Venturi, Scott Brown and
Associates, Inc.
BASCO Showroom / BEST Products
382

SITE for WilliWear
Street Couture Interiors
390

Lilly Reich
Berlin—Stuttgart—Barcelona—Berlin
402

Inside Outside / Petra Blaisse
Curtain for the This is Knoll Pavilion
410

sub
Exhibition Display for Anonymous Club’s
The Glass Ceiling
412

Valerio Olgiati
Céline Flagship Store
416

OMA Rem Koolhaas
Project on the City 2
The Harvard Design School Guide to Shopping
422

The Harvard Design School Guide to Shopping’s 20th Anniversary
Conversation with Rem Koolhaas
430

BLESS
Nº28 Climate Confusion Assistance
444

Barbara Kruger
I Shop Therefore I Am
446

Comme des Garçons /
Rei Kawakubo
Retail Interiors
450

Arakawa and Gins
Biotopological Scale-Juggling Escalator
460

Frederick Kiesler
Saks Fifth Avenue
Contemporary Art Applied to the Store and Its Display
466

Albert Oehlen and
Adjaye Associates
Trance Exhibition at the Aïshti Foundation
478

TELFAR
Office Chair Prototype
484

Herzog & de Meuron
Prada Aoyama
Miu Miu Aoyama
494

Beauty as Iconoclastic Debris
Conversation with Jacques Herzog
507

BAST
E30 opticien
518

Verner Panton
Photokina
522

Jim Buckley
The Drama of Display
Visual Merchandising and Its Techniques
524

Salvador Dalí
Window Display for Bonwit Teller Department Store
526

Andy Warhol
Window Display for Bonwit Teller Department Store
528

Marcel Duchamp
Lazy Hardware
532

Azur Šabić
Typ RAD
536

Lynn Hershman Leeson
Bonwit Teller Window Displays
538

Reena Spaulings
371 Grand Street
544

Sturtevant
The Store of Claes Oldenburg
546

Zoe Leonard
Analogue
548

Richard Gluckman
Gagosian Gallery
Helmut Lang
554

Martha Rosler
Greenpoint New Fronts
558

Christopher Williams
Stage Play. Supplements, Models, Prototypes
566

Atelier E.B.
Passer-by
Conversation with Beca Lipscombe and Lucy McKenzie
570

architecten de vylder
vinck taillieu
la fille d’O
584

Claire Fontaine
Humans Wear Stuff
592

Virgil Abloh
Markerad Bag, IKEA
594

Reba Maybury
Bought and Buying
598
 

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