Paper $49.95 ISBN: 9781447317562 Published May 2016 For sale in North and South America only
Cloth $115.00 ISBN: 9781447317555 Published May 2016 For sale in North and South America only

Beyond Behaviour Change

Key Issues, Interdisciplinary Approaches and Future Directions

Edited by Fiona Spotswood

Beyond Behaviour Change

Edited by Fiona Spotswood

Distributed for Bristol University Press

256 pages | 6 x 9 | © 2016
Paper $49.95 ISBN: 9781447317562 Published May 2016 For sale in North and South America only
Cloth $115.00 ISBN: 9781447317555 Published May 2016 For sale in North and South America only
A desire to change behavior—getting people to eat better, approach child discipline differently, or even just take the bus—is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.
List of tables, figures and boxes

Michael P. Kelly
Notes on contributors

Fiona Spotswood

Part one: Exploring the history, theory and politics of ‘behaviour change’

1. The politics of behaviour change 
Michael P. Kelly

2. An introduction to theories of behaviour 
Tim Chatterton

3. Intervention design and evaluation: behaviour change imperatives
Sarah Denford, Charles Abraham, Jane Rebecca Smith, Sarah Morgan-Trimmer, Jenny Lloyd and Katrina Wyatt

4. Government legislation and the restriction of personal freedoms 
Alan Maryon-Davis

5. Evaluating the impact of policy: the built environment and travel behaviour  
Steven Melia

6. Nudge: recent developments in behavioural science and public policy
Michael Hallsworth and Michael Sanders

7. Social marketing and multidisciplinary behaviour change 
Alan Tapp and Sharyn Rundle-Thiele;

8. Technology and the formation of socially positive behaviours 
Adam Joinson and Lukasz Piwek

Part two: Critique, innovation and new ideas

9. Stakeholder marketing and the subversion of public health 
Gerard Hastings and Marisa de Andrade

10. Participation in behaviour change: technique or tyranny? ~ Katie Collins;

11. Values and public expressions of concern  
Tom Crompton;

12. Social practices and behaviour change 
Daniel Welch;

13. The emergence of systems thinking in behaviour change: a public health focus 
Esther Trenchard-Mabere;

14. Conclusion: what is the future of ‘behaviour change’? 
Fiona Spotswood and Alex Marsh

Review Quotes
Agnes Nairn, Hult International Business School
“This book shines a much-needed multidisciplinary light into the corners of the fast-emerging field of behaviour change. An important read for policy makers, business people, and academics alike.”
John Parkinson, Bangor University
"There is a growing acknowledgement that the wicked problems in society can only be effectively addressed through a multidisciplinary approach to behaviour change. This excellent edited text provides multiple perspectives and important syntheses which should help unify ideas in this growing field."
Andy Beckingham | Public Health Today
“This is a realistic, pragmatic collection, exploring what fails as well as what works, and the uphill work of influencing political change.”
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