Distributed for Intellect Ltd
Advertising as Culture
Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion, and music; and developments in digital media practice.
Reviews
Table of Contents
Acknowledgement
Introduction—advertising and culture
Chris Wharton
Introduction—advertising and culture
Chris Wharton
1. Advertising—a way of life
Tony Purivs
2. Advertising research
John Fenwick and Chris Wharton
3. Spreads like butter—culture and advertising
Chris Wharton
4. Handbags and gladrags—the rise and rise of accessories in fashion and advertising
Hilary Fawcett
5. Music and advertising—a happy marriage?
Judith Stevenson
6. The cultural economy of death—advertising and popular music
Paula Hearsum
7. Art and advertising—circa 1880 to the present
Malcolm Gee
8. On-line digi-ads
David Reid
9. Selling politics—the political economy of political advertising
Andrew Mullen
10. Media and advertising—the interests of citizens and consumers
Monika Metykova
Contributor details
Index
Index