Sustainability, Participation and Culture in Communication

Edited by Jan Servaes

Edited by Jan Servaes

Distributed for Intellect Ltd

410 pages | 7 x 9 | © 2013
Paper $35.50 ISBN: 9781841506616 Published April 2013
At a time when sustainability is on everyone’s lips, this volume is one of the first to offer an overview of sustainability and communication issues—including community mobilization, information technologies, gender and social norms, mass media, interpersonal communication, and integrated communication approaches—from a development and social change perspective. Drawing on contemporary theories of communication as well as real-world examples from development projects around the world, the contributors showcase the increasing richness and versatility of communication research and practice. Together, they make a case for adopting a more comprehensive perspective on communication in the areas of development and social change.

List of Acronyms


List of Figures and Tables


Introduction: The Kaleidoscope of Text and Context in Communication

Jan Servaes


2. Powerful Beyond Measure? Measuring Complex Systemic Change in Collaborative Settings

Adinda Van Hemelrijck


Part 1: Sustainable Social Change


3. The Global Agenda: Technology, Development, and Sustainable Social Change

Toks Dele Oyedemi


4. ICTs and Mobile Phones for Development in Sub-Saharan African Region

Tokunbo Ojo


5. Fair Trade Practices in Contemporary Bangledeshi Society: The Case of Aarong

Fadia Hasan


6. Asserting Contested Power: Exploring the Control Resistance Dialectic in the World Trade Organization’s Discourse of Globalisation

Rachel Stohr


Part 2: (New) Media for Social Change


7. Revolutions, Social Media, and the Digitization of Dissent: Communicating Social Change in Egypt

Emily Polk


8. Two Cases and Two Paradigms: Connecting Every Village Project and CSO Web2.0 Project in China

Song Shi


9. From Liberation to Oppression: Exploring Activism through the Arts in Authoritarian Zimbabwe

Verity Norman


Part 3: Culture and Participation


10. Right to Communicate, Public Participation, and Democratic Development in Thailand

Boonlert Supadhiloke


11. The Child Reporter’s Initiative in India: A Culture-Centered Approach to Participation

Lalatendu Acharya and Mohan Jyoti Dutta


12. Advancing a Pedagogy of Social Change in Post-Katrina New Orleans: Participatory Communication in a Time of Crisis

David J. Park and Leslie Richardson


13. Gender as a Variable in the Framing of Homelessness

Solina Richter, Katharina Kovacs Burns, Ramadimetja Shirley Mogale, and Jean Chaw-Kant


Part 4: Health Communication


14. Understanding the Spread of HIV/AIDS in Thailand

Patchanee Malikhao


15. Framing Illness and Health on the USAID Website of Senegal

Joelle Cruz


16. Communication for Social Change in Kenya: Using DVD-led Discussion to Challenge HIV/AIDS Stigma among Health Workers

Katrina Philips and Betty Chirchir


17. Effect of a Public Service Announcement on Couple Testing for HIV in Uganda on Beliefs and Intent to Act

Jyotika Ramaprasad


18. Crime and Punishment: Infidelity in Telenovelas and Implications for Latina Adolescent Health

Tilly A. Gurman


Conclusion: Communication for Sustainable Social Change Is Possible, but not Inevitable

Jan Servaes




Authors Index


Subject Index

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