The New Fundraisers

Who Organises Charitable Giving in Contemporary Society?

Beth Breeze

The New Fundraisers

Beth Breeze

Distributed for Bristol University Press

224 pages | 6 x 9 1/4 | © 2017
Paper $42.95 ISBN: 9781447325024 Published November 2018 For sale in North and South America only
Cloth $115.00 ISBN: 9781447325000 Published November 2017 For sale in North and South America only
Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. 

This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.
Contents
List of tables and boxes
About the author
Acknowledgements
Preface
Introduction
One A histoey of fundraising in the UK
Two Who are the fundraisers?
Three The science of fundraising
Four The art of fundraising
Five What do fundraisers do?
Six What kind of job is fundraising?
Conclusion The new fundraisers
Appendix A Online survey questions
Appendix B Interview questions
Appendix C List of ‘How to fundraise’ books
References
Index
 
For more information, or to order this book, please visit http://www.press.uchicago.edu
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