Marketing Modernity

Victorian Popular Shows and Early Cinema

Joe Kember

Marketing Modernity

Joe Kember

Distributed for University of Exeter Press

288 pages | 10 halftones | 6 x 9 | © 2009
Cloth $93.00 ISBN: 9780859898010 Published March 2010 For sale in North and South America, Australia, and New Zealand only

In this innovative study of early film exhibition, Joe Kember reveals a rich and diversifying landscape of popular entertainments in the mid-to-late nineteenth and early twentieth centuries. Marketing Modernity calls for a reconsideration of the relationship between early film and industrial modernity, highlighting the role of the showman during that period, and revealing how modern entertainments stitched their commercial imperatives into the everyday lives of their audiences by marketing existing, comfortable modes of performance and personality.


List of Illustrations



1        Performing Intimacy: An Institutional Account of Early Film

2        Expertise and Trust: Popular Lecturing Traditions and Early Film

3        Knowing Better: Traditions of Showmanship and Early Film

4        ‘Oh, there’s our Mary!’ Performance On-screen

5        Conjurors, Adventurers, and Other Authors

Conclusion: Early Institutional Cinemas



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