ONE: The genius of capitalism–and vice-versa
TWO: Rituals of authority
THREE: If you build it they will come. Then you can beat the crap out of them.
FOUR: Rio: The Highest Stage of Bilbao
Beth Gersh-Nesic | New York Arts Exchange
"What a treat. And what catharsis. . . . 75 delicious pages of witty remarks and cogent arguments. It's truly enviable to be able to write like this. . . . A must-read for people who feel that something has gone off in the museum business."
James Panero | New Criterion
Carlin Romano | Philadelphia Inquirer
"Relentlessly brilliant, hilarious, dead-on and hyperwitty. . . . All sorts of searing insights about today's big-time art world, its unholy mixture of funny money, fake egalitarianism, and backroom investment schemes. . . . A canny erudite analysis of the high-art market from the Enlightenment to now."
Dushko Petrovich | Boston Globe
"At the Guggenheim, Krens's ways of filling the proliferating branches . . . were all hailed at the time for their business savvy and cultural daring. But as former Guggenheim employee Paul Werner chronicles in his punchy little book, Museum Inc: Inside the Global Art World, Krens's bold maneuvers didn't stand the test of even a decade's time. When you learn, for example, that BMW underwrote the motorcycle show, Krens's cultural daring loses some of its luster. When you find out they gave Krens a motorcycle (which he later returned), it doesn't even look like good business."
"Paul Werner uses Thomas Krens's directorship of the Guggenheim Foundation as a case study to argue that museums have taken to acting like 'monster corporations,' globalizing the art industry and treating their collections as capital. Werner's writing style 'is unruly,' say Ida Applebroog. 'He has no restraints, and that's the part I love.'"
Ian Wedde | New Zealand Listener
"The capitalist involution of art is announced with cheerful rage in Paul Werner’s Museum, Inc: Inside the Global Art World (2005), in which he parses the proposition that art behaves like money because money behaves like art. This is the capital of the America Werner dubs 'the Living Museum of Wild Capitalism'. Or perhaps that’s Out West."
Jed Perl | Atlantic
"A rollicking little screed. . . . Werner has a good eye for the smoke- and-mirrors of the marketing people and what it often serves to hide, which is a synergy between art museums and corporate ambition that has little to do with art itself."
For more information, or to order this book, please visit http://www.press.uchicago.edu