“A classic in the field of ethnographic theory and the study of magic’s role within culture. This English translation by Dorothy Louise Zinn now makes it available for a wider audience.”

Choice

“Had an enduring influence on Italian ethnology, and de Martino’s line of argument, unusual in folklore studies, and developed without reference to mainstream anthropology, may still be of some broader interest.”

Times Literary Supplement

“Ernesto de Martino’s study of magic, ritual, lament, possession, the evil eye, fascination, and tarantism in southern Italy draws innovatively from a range of intellectual sources. Although ethnology, philosophy, and psychology, as well as literary theory and sources, make for an original and engaging framework, de Martino’s work is little known outside his native Italy. This is a shame because his thought has much to offer. However, this new translation of his 1959 Sud e magia might be a step towards greater recognition of his work in the Anglophone world.”
 

Journal of the Anthropological Society of Oxford

“A thought-provoking work that questions the shifting boundaries between south and north, naïve and learned, magic and religion. Originally published in 1959 in Italian and now available in Dorothy Zinn’s precise translation, the book is part of the trilogy that makes de Martino (1908–1965) a seminal figure at the intersection of folklore, ethnology, and the historical and philosophical study of religion.”
 

American Anthropologist

"This translation is an important contribution to increasing the international visibility of this prominent historian of religions and ethnologist, whose work had been mainly restricted to the Italian language. The translation allows the English-speaking scholarly world to become acquainted with a classic relatively unknown outside of Italy until now."

Entangled Religions

"Perhaps because he was uniquely equipped to bridge the chasm between philological folklore studies and the field orientation of anthropology, Ernesto de Martino was also a pioneer in his recognition of both the theoretical capacities of ordinary people and the historical formation of ideas—notably magic—that are often presented as existing in a timeless past. His encyclopedic knowledge gives substance to a careful exploration of the dynamics that conjoin subaltern with hegemonic cultural forms and practices, leading us, in a remarkable anticipation of current anthropological views, to a reflexive reappraisal of the meanings of 'rationality' and 'Enlightenment.' Dorothy Louise Zinn’s precise and lucid translation brings a clear focus to the originality as well as the groundedness of de Martino’s observations on the role of social agency and historical contingency in the operation of thought and reason."

Michael Herzfeld, Harvard University, author of Evicted from Eternity: The Restructuring of Modern Rome

"Written half a century ago, de Martino’s theory of magic has been a well-kept secret. No longer. In these pages de Martino lays out his view of magic as a technique for combating precarity—'the negative,' as he refers to it—in the Southern Italian situation of marginality and impoverishment. In an early twenty-first century where the economic circumstances of so many people have 'gone south,' de Martino’s existentialist ideas of crisis, risk, and the 'loss of presence' have wider applicability than he could have imagined."

Charles Stewart, University College London, author of Dreaming and Historical Consciousness in Island Greece

"There are three key attributes that the book possesses that to my thinking make it stand out as especially significant for contemporary anthropologists that study human relationships with the sacred. The first is that de Martino very strongly underscores the cosmological significance of magical ritual, seeing it not simply as a means to an end but also as signalling broader parameters of the world enshrined in myths… A second point of significance is de Martino’s characterisation of Lucanian magic as not a historical ‘detritus’ or expression of an ancient past (despite his use of the term ‘survival’) but rather as something that is thoroughly conditioned by contemporary circumstances…A final and broader point is that, as a book focused on the intersection of magic and Christianity, it forces those of us working in the Anthropology of Christianity to reconsider the received historical narrative that typically attributes the emergence of such studies as having occurred in the 1980s and 1990s. Although de Martino does not explicitly frame his work as an anthropological study of Christianity… his book fully deserves to be seen as a rich ethnographic study of Southern Catholicism and its intermingling with local occult practices."

Fraser Macdonald | Anthropological Forum

"The importance of Ernesto de Martino’s work for Italian ethnography can hardly be over-estimated. Trained as a philosopher, de Martino revolutionised the study of folklore by challenging the compilative and ‘naturalist’ approach of the 1940s and 1950s…Zinn’s precise translation and annotations infuse new life into a text published more than half a century ago, but which still surprises with its modern flavour. Her translation of the book’s original title as Magic: a theory from the South seems to allude to postcolonial theory: the word ‘Sud’ for de Martino referred only to Southern Italy, in the context of the questione meridionale; here it hints at the multiple ‘Souths’ to which anthropology directs its scrutiny, and to the gap between mainstream and alternative interpretations of social facts."

Stefano Portelli | Association for the Study of Modern Italy