Making it personal

Individualising activation services in the EU

Edited by Rik van Berkel and Ben Valkenburg

Making it personal

Edited by Rik van Berkel and Ben Valkenburg

Distributed for Policy Press at the University of Bristol

296 pages
Cloth $99.00 ISBN: 9781861347978 Published February 2007 For sale in North and South America only
Public social services are increasingly being individualised in order to better meet the differentiated needs of competent and independent citizens and to promote the effectiveness of social interventions. This book addresses this development, focusing on a new type of social services that has become crucial in the 'modernisation' of welfare states: activation services.The book discusses and analyses the individualisation of activation services against the background of social policy reforms on the one hand, and the introduction of new forms of public governance on the other. Critically discussing the rise of individualised social services in the light of various theoretical points of view, it analyses the way in which activation and the 'active subject' are presented in EU discourse. It compares the introduction of individualised activation services in five EU welfare states: the UK, Germany, Italy, Finland and the Czech Republic, focusing on official policies as well as policy practices.The book provides original insights into the phenomenon of the individualised provision of activation services. It is useful reading for policy makers as well as for students and researchers of welfare states, social policies and public governance.
Contents

Introduction
The individualisation of activation services in context ~ Rik van Berkel and Ben Valkenburg
Individualising activation services: thrashing out an ambiguous concept ~ Ben Valkenburg
A capability approach to individualised and tailor-made activation ~ Jean-Michel Bonvin and Nicholas Farvaque
Placing the individual 'at the forefront': Beck and individual approaches in activation ~ Håkan Johansson
User involvement in personal social services ~ Ilse Julkunen and Matti Heikkillä
Political production of individualised subjects in the paradoxical discourse of the EU institutions ~ Eduardo Crespo Suárez and Amparo Serrano Pascual
Reforming the public sector: personalised activation services in the UK ~ Bruce Stafford and Karen Kellard
Between universal policy and individualised practice: analysing activation policy in Finland ~ Elsa Keskitalo
Do we know where we are going? Active policies and individualisation in the Italian context ~ Vando Borghi
The individual approach in activation policy in the Czech Republic ~ Tomás Sirovátka
Rushing towards employability-centred activation: the 'Hartz reforms' in Germany ~ Dirk Jacobi and Katrin Mohr
Individualised activation in the EU ~ Rik van Berkel 

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