The Digital Turn

The ways of representing information and content are increasingly dominated by the interactive technologies of digital media. Today design professionals must navigate the constantly changing world of digital technology in order to give consumers a positive aesthetic experience. The editors of this wide-ranging volume work in four different disciplines—conceptual development, interactive design, visual communication, and digital media—and they provide a uniquely multifaceted and profound overview of how designers can respond to the challenges posed by interactive digital technology. Looking at both the obstacles that the digital world creates for designers, and also the opportunities to do new and boundary-pushing work that it provides, Real Digital is a complete account of designing with interactive technologies.Hundreds of images are included to supplement essays by a wide variety of international professionals, teachers, and students, all of whom deal with designing in the age of digital interaction every day.