Bending Opinion

Essays on Persuasion in the Public Domain

Edited by Ton van Haaften, Henrike Jansen, Jaap de Jong, and Willem De Koetsenruijter

Bending Opinion
Read chapter three, "Melody and Rhythm in Ancient Political Discourse" (PDF format, .5Mb).

Edited by Ton van Haaften, Henrike Jansen, Jaap de Jong, and Willem De Koetsenruijter

Distributed for Leiden University Press

455 pages | 6 x 9 | © 2011
Cloth $79.50 ISBN: 9789087280994 Published October 2011 For sale only in the United States, its dependencies, the Philippines, and Canada

From classical antiquity until the present, people and groups have taken to public spaces, now largely virtual, in order to relay their message and attempt to persuade others. And for just as long, the methods of organizing and conducting such public debate and decision making have been hotly contested. This collection of essays by distinguished international scholars presents an overview of the state of interdisciplinary scholarship on the art of rhetoric and the varied approaches and methodologies within it. Bending Opinion cites a host of relevant examples, from Barack Obama to Geert Wilders, as well as compelling case studies.


      Ton van Haaften, Henrike Jansen, Jaap de Jong and Willem Koetsenruijter

Part I: Fundamentals of Rhetoric
1. Deliberation, Free Speech and the Marketplace of Ideas
      Ineke Sluiter
2. Rhetoric, Classicism and Democracy: The Conveyance of Moral and Political Values in Late Antique Rhetorical Education
      Manfred Kraus
3. Melody and Rhythm in Ancient Political Discourse. On How Emotions Induce Persuasion
      Marie Formarier
4. Generalizing Stasis Theory for Everyday Use
      Christian Kock
5. Rhetoric and Argumentation
      J. Anthony Blair
Part II: The Rhetoric of Verbal Presentation
6. Generalizing about the Persuasive Effects of Message Variations: The Case of Gain-Framed and Loss-Framed Appeals
      Daniel J. O’Keefe
7. The Contribution of Praeteritio to Arguers’ Strategic Maneuvering in the Argumentation Stage of a Discussion
      A. Francisca Snoeck Henkemans
8. Limits and Effects of Reductio ad Absurdum Argumentation
      Henrike Jansen, Marianne Dingemanse and Ingrid Persoon
9. Professionalizing Speech Production. Changes in 15 Years of Ministerial Speeches
      Jaap de Jong and Bas Andeweg
10. The Correlation between Style and Argument in Newspaper Columns
      Hilde van Belle
Part III: Rhetoric and the Media
11. If This Goes On…: The Rhetorical Construction of Future Problems
      Joel Best
12. Exploring Everyday Ethos. Ethos Techniques in Online Discussions about Extraordinary Experiences
      Peter Burger and Lotte Anemaet
13. The Popular Virgin and the Wolf in Sheep’s Clothing: A Case Study of the Imaging of Victims and Offenders
      Willem Koetsenruijter and Gabry Vanderveen
14. “Conceptual and Fanciful” or “a Depiction of Reality”: Exploiting Visual Modality to Claim Environmental Ethos in UK Advertizements for Automotive and Energy Companies (2007-2008) 
      Susan Hogben
Part IV: Rhetoric and Politics
15. Rhetoric and the (Re)Constitution of Collective Identity: The Example of Poland
      Cezar M. Ornatowski
16. Symbolic Power: Political Rhetoric in a State of Exception
      Bart van Klink, Olivier Lembcke and Pablo Leandro Ciocchini
17. Do New Parties Bring Personalization, a Narrow Issue Agenda and Populist Rhetoric? Evidence from Dutch Election Campaign Coverage from 1998 to 2006
      Janet Takens, Anita van Hoof, Jan Kleinnijenhuis and Wouter Atteveldt
18. Parliametnary Debate and Political Culture: The Dutch Case
      Ton van Haaften
Part V: The Rhetoric of Topoi
19. Talking about Sustainability: Responses to Frames in Persuasive Messages about Sustainable Africulture and Food
      Baldwin van Gorp and Margot van der Goot
20. Responding to Expert Arguments: Emerging Lay Topoi in Focus Group Interviews on GM Crops
      Anders Horsbøl
21. Speaking of Terror: Challenging Norms of Rhetorical Citizenship in Danish Public Discourse
      Lisa Storm Villadsen
22. Strategic Maneuvering with Linguistic Arguments in the Justification of Judicial Decisions
      Eveline Feteris


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