The Art Rules

Wisdom and Guidance from Art World Experts

Paul Klein

The Art Rules

Paul Klein

Distributed for Intellect Ltd

189 pages | 20 halftones | 7 x 9
Paper $23.00 ISBN: 9781783204656 Published February 2015
A well-known advocate and proponent of art in Chicago, Paul Klein is a longtime gallerist whose friendships with artists, dealers, collectors, and curators have afforded him a rare vantage point on the vagaries and victories of the art world. Since closing his gallery in 2004, he has parlayed his insider knowledge into a cottage industry that addresses the imbalance between visual artists’ gifts for creation and their frequent unfamiliarity with the work of managing successful careers. Advising artists as they navigate the commercial aspects of their work, Klein teaches courses and seminars that explore what museum curators are looking for in contemporary artists, how galleries select their artists, how to sell to corporate art consultants, how to price art, and many other subjects.
Based on his many years in both the art world as a gallery owner and educator, The Art Rules is a practical, operational guide for visual artists that demystifies the art world and empowers practitioners to find success on their own terms. Bringing together the personal experiences of hundreds of major art world leaders, Klein chronicles their success, their staying power, their interests, and their passions. Filling a major void, The Art Rules gives practitioners the tools they need to realize their potential. Ultimately, Klein shows, success is not particularly complicated, but it is rarely taught, shared, or demonstrated for the visual artist. This book does precisely that.
Contents
Foreword - Dana Martin Davis
Acknowledgements
Chapter 1: The Art Rules
Chapter 2: On Being an Artist
Chapter 3: Nourishing an Artist’s Soul – Renee Freedman
Chapter 4: Making the Art: Trusting Your Vision
Chapter 5: Great Work – Michael Bungay Stanier
Chapter 6: Relationships
Chapter 7: Talking Your Talk: What Kind of Art Do You Make? – Gwenda Joyce
Chapter 8: Tools for Success
Chapter 9: Education
Chapter 10: Artful Work: Making the Money You Deserve – Sheryl Kosovski
Chapter 11: Making It without a Gallery
Chapter 12: How to Get a Gallery
Chapter 13: How to Turn Obstacles into Art Business Opportunities – Aletta De Wal
Chapter 14: Pricing Your Art
Chapter 15: Exposure
Chapter 16: Live with Routines to Free Your Creative Mind – Alyson B. Stanfield
Chapter 17: Opportunities
Chapter 18: Location
Chapter 19: Artist Websites: How to Increase Your Online Traffic (and Keep Everyone on Your Site Longer) – Alan Bamberger
Chapter 20: Success Awaits
Contributor Biographies
Index
Review Quotes
Buzz Spector, artist, former dean, professor of art, Washington University, St. Louis
“[The Art Rules] resembles an offspring of the tryst between an automotive user’s manual and Rilke’s Letters to a Young Poet.
For more information, or to order this book, please visit http://www.press.uchicago.edu
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