Ageing in a Consumer Society

From Passive to Active Consumption in Britain

Ian Rees Jones, Martin Hyde, Christina R. Victor, Richard D. Wiggens, Chris Gilleard, and Paul Higgs

Ageing in a Consumer Society
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Ian Rees Jones, Martin Hyde, Christina R. Victor, Richard D. Wiggens, Chris Gilleard, and Paul Higgs

Distributed for Policy Press at the University of Bristol

160 pages
Paper $39.95 ISBN: 9781861348821 Published September 2008 For sale in North and South America only
Targeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture. These consumers have grown older but have not stopped consuming.Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the 'individualised consumer citizen' and what this means for health and social policies. The book will appeal to students, lecturers, researchers and policy analysts. It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology. It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.
For more information, or to order this book, please visit http://www.press.uchicago.edu
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