Paper $27.50 ISBN: 9780226586915 Will Publish November 2018
Cloth $82.50 ISBN: 9780226586885 Will Publish November 2018
E-book $27.50 Available for pre-order. ISBN: 9780226587073 Will Publish November 2018

Street Players

Black Pulp Fiction and the Making of a Literary Underground

Kinohi Nishikawa

Street Players

Kinohi Nishikawa

288 pages | 30 halftones | 6 x 9 | © 2018
Paper $27.50 ISBN: 9780226586915 Will Publish November 2018
Cloth $82.50 ISBN: 9780226586885 Will Publish November 2018
E-book $27.50 ISBN: 9780226587073 Will Publish November 2018
The uncontested center of the black pulp fiction universe for more than four decades was the Los Angeles publisher Holloway House. From the late 1960s until it closed in 2008, Holloway House specialized in cheap paperbacks with page-turning narratives featuring black protagonists in crime stories, conspiracy thrillers, prison novels, and Westerns. From Iceberg Slim’s Pimp to Donald Goines’s Daddy Cool, the thread that tied all of these books together—and made them distinct from the majority of American pulp—was an unfailing veneration of black masculinity. Zeroing in on Holloway House, Street Players explores how this world of black pulp fiction was produced, received, and recreated over time and across different communities of readers.

Kinohi Nishikawa contends that black pulp fiction was built on white readers’ fears of the feminization of society—and the appeal of black masculinity as a way to counter it. In essence, it was the original form of blaxploitation: a strategy of mass-marketing race to suit the reactionary fantasies of a white audience. But while chauvinism and misogyny remained troubling yet constitutive aspects of this literature, from 1973 onward, Holloway House moved away from publishing sleaze for a white audience to publishing solely for black readers. The standard account of this literary phenomenon is based almost entirely on where this literature ended up: in the hands of black, male, working-class readers. When it closed, Holloway House was synonymous with genre fiction written by black authors for black readers—a field of cultural production that Nishikawa terms the black literary underground. But as Street Players demonstrates, this cultural authenticity had to be created, promoted, and in some cases made up, and there is a story of exploitation at the heart of black pulp fiction’s origins that cannot be ignored.
Contents
Introduction: From Sleaze to Street
Part One Origins
1 Up from Domesticity
2 Street Legends
3 Black Sleaze
Part Two Transitions
4 Missing the Revolution
5 Return of the Mack
Part Three Trajectories
6 Difference and Repetition
7 Reading the Street
8 The Difference Within
Epilogue: And Back Again

Acknowledgments
Notes
Index
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