The Market Structure of Sports

Gerald W. Scully

The Market Structure of Sports
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Gerald W. Scully

214 pages | 27 line drawings, 37 halftones | 5-1/2 x 8-1/2 | © 1994
Paper $23.00 ISBN: 9780226743950 Published March 1995
Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.

This book offers technical insights that will interest business economists and professionals in sports management.
Pt. 1: Introduction
1: The Economics of Sports Leagues
Pt. 2: The Players' Market
2: The Structure of Player Salary
3: The Distribution of Player Earnings
Pt. 3: The Market for Sports Franchises
4: Of Winners and Losers: Momentum in Sports
5: Reputational Capital and the Sale of Franchises
6: Profits, Capital Appreciation, and the Duration of Ownership
Pt. 4: The Market for Coaching Talent
7: Managerial Performance and Tenure
8: Does Firing the Manager Improve Club Performance?
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