Annette Pritchard is Senior Lecturer in the School of Hospitality, Leisure and Tourism at the University of Wales Cardiff. She was previously Senior Research Officer for the Wales Tourist Board and is editor of The Leisure Monitor. She is a co-author of Tourism, Promotion and Power: creating images, creating identities (John Wiley & Sons, 1998). Nigel Morgan is Principal Lecturer and Director of Graduate Studies in the School of Hospitality, Leisure and Tourism at the University of Wales Cardiff. He was previously Tourism Development Officer for Vale of Glamorgan Borough Council. He is a co-author of Tourism, Promotion and Power: creating images, creating identities (John Wiley & Sons, 1998).